Double Down Michigan: A Podcast by the Michigan Gaming Control Board
On the Double Down Michigan podcast, we explore topics related to the gaming industry in Michigan. Host Henry Williams, Michigan Gaming Control Board executive director, discusses responsible gaming, gaming legislation in our state, industry news, current trends and more. We feature special guests from the gaming industry so you can get the inside scoop. Be sure to subscribe to Double Down Michigan: A Podcast by the Michigan Gaming Control Board to stay up to date on the latest in gaming. Thank you for listening!
Double Down Michigan: A Podcast by the Michigan Gaming Control Board
Episode 17: Behind the Bet: A Look into the 'Don’t Regret the Bet' Campaign with King Media
Join us for this insightful episode of Double Down Michigan as we sit down with Coleen King, President & Founder of King Media, and Laurie DeYoung, Vice President, to learn more about MGCB's award-winning "Don’t Regret the Bet" integrated marketing campaign. Discover the innovative strategies and key messages behind this campaign aimed at promoting responsible gambling practices. Coleen and Laurie share their roles at King Media, the channels and platforms used to reach their target audience, and how they track and measure the campaign's success. We'll also explore the campaign's future developments and provide listeners with valuable resources for those experiencing gambling-related issues. Don't miss this engaging conversation on making a positive impact through responsible marketing.
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